Daniela Zelli Designer borse donna


Daniela Zelli, Italian designer but with a multicultural spirit, after earning a degree in Business Studies, she spent a few years in Belgium and then in Turin where she developed her passion for interior design. Once qualified as interior designer, she carried out some projects published by major industry magazines.

Daniela has always been attracted to creativity by all its forms – architecture, photography, art and fashion – and is very sensitive and attentive to design innovation trends in both Italian and international lifestyles.

In 2006 she discovered the allure of leather and handcrafting workshops in which to create new ideas. The experience gained in the leather industry and the college degree from the Accademia  di Costume e di Moda Rome’s fashion institute inspired the creation of her eponymous bags collection for men and women DANIELA ZELLI ROMA in 2015.


Daniela Zelli Roma collection is 100% made in Italy; After a long creative process, each designer’s sketch is transformed into a real artistic object by the mastery of our Italian artisans.  Each bag is beautifully crafted in every detail with unique craftsmanship & high-quality materials, using  full-grain vegetable-tanned leathers from Italian tanneries and natural canvas skillfully blended to interchanging handles and shoulder straps, emphasizing a contemporary and international design.

Precious stitching, the signed metals in each component, the interior plates engraved with the logo of Daniela Zelli Roma , complete this line of handbags with a remarkable handicraft preciousness.


The DANIELA ZELLI ROMA collection consists of bags designed with essential lines, characterized  by handles and details in contrasting colors, which are interchangeable in each bag so as to create your own style every day.

Daniela Zelli draws inspiration from architecture and the Modernist Manifest by Mies Van De Rhoe and Le Corbusier whose aesthetics permeates all her creations from the starting point. The collection, which, is  minimal at its core comes to life through a rich color palette, expressing the designer’s love for nature and travelling.

Colors are, indeed, inspired by landscapes throughout Italy; from the shimmering colors of the Piedmont’s flowering countryside, to the waves’nuance of the Parthenopee islands, each bag is an expression of the pure Italian lifestyle.

In a skillful interplay of dynamics and geometry, structural rigor and chromatic richness, Daniela Zelli has designed an iconic selection of bags, combining tradition and innovation, fashion and design, conveying an external expression of a charismatic, modern and refined lifestyle.